jQuery.fn.liScroll = function(settings) {
    settings = jQuery.extend({
        travelocity: 0.04
    }, settings);
    return this.each(function(){
  		var $strip = jQuery(this);

  		$strip.addClass("newsticker");
  		var stripWidth = 0;
  		var $mask = $strip.wrap("<div class='mask'></div>");
  		var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");
  		var containerWidth = $strip.parent().parent().width();	//a.k.a. 'mask' width
  		$strip.find("li").each(function(i){
  		    stripWidth += jQuery(this, i).width();
  		});
  		$strip.width(stripWidth);
  		var defTiming = stripWidth/settings.travelocity;
  		var totalTravel = stripWidth+containerWidth;

  		function scrollnews(spazio, tempo){
  		    $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
  	    }
  	    scrollnews(totalTravel, defTiming);
  	    $strip.hover(function(){
  	        jQuery(this).stop();
  	    },
  	    function(){
            scrollnews(totalTravel, defTiming);
  	    });
    });
};